Posted by Andrew on August 02nd 2011
In 2004 I found myself in Argentina with time to kill, so I bought a bus ticket to a region that I’d always wanted to visit – the province of Salta in the northwest. It was my first trip to the Andes, and has been followed by several more since then.
Posted by on June 16th 2008
In August 2004 I spent a few days in a charming, remote village called Iruya in northwest Argentina. Imagine my surprise when I recognised the town in Guiness’ latest TV ad. A quick search on google confirmed that the location was indeed Iruya, that the ad is Guiness’ most expensive to date, and that the entire campaign cost a colossal ten million pounds (approximately 20 million US dollars).
This is how Iruya looks when you approach it along the dirt road from Humahuaca.
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