In August 2004 I spent a few days in a charming, remote village called Iruya in northwest Argentina. Imagine my surprise when I recognised the town in Guiness’ latest TV ad. A quick search on google confirmed that the location was indeed Iruya, that the ad is Guiness’ most expensive to date, and that the entire campaign cost a colossal ten million pounds (approximately 20 million US dollars).

This is how Iruya looks when you approach it along the dirt road from Humahuaca.

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Sunset at Punta Sal, Peru – one of my latest pictures

I came across Adam Blenford’s blog StampCollector and I was immediately intrigued by his posts about Argentina, especially this one and this one. They’re interesting, well researched and intelligently written. It’s no surprise then that he turns out to be a journalist on a six month trip around South America.

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