Posted by on June 16th 2008
A Pint Of Guiness & Domino Tipping In Iruya
In August 2004 I spent a few days in a charming, remote village called Iruya in northwest Argentina. Imagine my surprise when I recognised the town in Guiness’ latest TV ad. A quick search on google confirmed that the location was indeed Iruya, that the ad is Guiness’ most expensive to date, and that the entire campaign cost a colossal ten million pounds (approximately 20 million US dollars).
This is how Iruya looks when you approach it along the dirt road from Humahuaca.
